Fine Living Network (FLN) is one of many networks owned by media giant E. W. Scripps. Sister networks include Food Network, HGTV, and DIY. Fine Living is the new home of Emeril and Martha Stewart, which right away should tell you about the network’s commitment to “fine living.” One good thing about FLN is that they are now running East Meets West and Molto Mario, long since jettisoned from Food Network when actually teaching people how to cook was no longer in vogue.
I stumbled onto another show on FLN while watching Molto Mario, a supposedly educational show called Shopping With Chefs. Now, you would think (hope?) that the idea is to give viewers tips on how to save money while getting the best quality product.
Well, not so if the episode I watched is any idea.
In our current economy, do you really want to watch a show where the hosts insist you simply must own a device that cuts a perfect circle into an eggshell? For $55? (By the way, an hour or less of practice and decent knife skills will do the same thing.)
The various items for the show - a breakfast themed episode - were showed off like they were prizes on a daytime game show. The hosts selected some of the most expensive toasters (none cheaper than $60 for a two-slice toaster) and coffee makers (a “manual drip” carafe and filter holder for only $60!) on the shelf, with one of the more common words used to describe each product being “cool.”
How about “practical,” “inexpensive,” or “value?” Sure, some of these items might work out great when you have a restaurant budget to work with, but the average family needs more info on a product than “cool.”
In addition to this infuriating level of stupidity, you have the mind-numbingly annoying hosts, Jill Davie and David Myers. Davie is the chef at Venice Beach Wines restaurant in Venice, California, and Myers is the owner and Chef at Sona in Los Angeles. I don’t think that their both being from California has anything to do with how equally annoying their personalities are, but the only thing I got from them was that I should never follow their advice.
Myers has won a few awards for his food from various Wine magazines (making one wonder what his food tastes like when not inebriated), and Davie’s list of achievements includes being one of the first contestants eliminated from The Next Iron Chef, and having been Sunkist’s Lemon Lady.
Not exactly resumes over-run with qualifications.
Honestly, if you want to really do well with a show titled Shopping With Chefs, you have it with chefs who have a little more understanding of the home kitchen, like Ming Tsai, Michael Ruhlman, or Alton Brown, the only “teacher” left on Food Network? If any of these chefs told me I needed a $55 eggshell cutter, at least I would know that they had taken the time to both test the device, and investigate the possibility of cheaper or easier options.
I guess all of this just reinforces the fact that the only two food shows worth making an effort to watch anymore are Good Eats or America’s Test Kitchen (the gods of kitchen product testing).
(NOTE: I deliberately did not link to either the Food Network or Fine Living, since they both fill their websites with automatically loading videos that slow down browsing their sites considerably.)